Dynamic Retail Lighting at its best. The sneaker brand flagship store ETQ at the Amsterdam Singel is an extension of the philosophy of the brand: timeless design combined with high quality. With these values as a starting point Jos van Dijk has started working with the design of the flagship store. His personal preference was a good fit to the needs of its clients. The store had to be extremely minimal and also serve as a blueprint with a recognizable style for any new affiliates.
In line with the wishes and demands of the architect and ETQ Emmlight supplied the perfect lighting solution. The head of sales of ETQ: “We can completely control the spotlights in the ceiling with an Ipad. Products that require extra attention can be literally put in the spotlight, with the touch of a button. The lights can be alternated or dimmed during events. The fluorescent lighting creates a kind of graphic effect in the ceiling, while the spots provide a quiet base. “