Supermarkets are a relatively recent development in the retail world, and have become an indispensable part of our modern life. Spread over areas of often more than 2000 m2, customers can find almost any type of product under one roof. Usually there is a subdivision into different areas – entrance, toilet facilities, fresh food, dry food, toiletries, household goods, electronics, pet products, clothes and cash register – and there are thousands of different products available. This sets many complex lighting requirements.
There are no standards for the general lighting of supermarkets. This aspect of lighting is very important though. It is rather of fundamental importance and this section must therefore be designed with great care. Supermarkets have a large shopping area and require as such a degree of homogeneous and uniform illumination for orientation and to ensure that all products are sufficiently visible.
Fruit and Vegetables
In many supermarkets, the fruit and vegetable department is the central. The display of fresh, healthy and tasty products triggers the customer attention on the task of buying food. Therefore, this is one of the most important areas in the supermarket, the department where the customer is impressed with the quality of all the available merchandise and the overall standard of the store. This is applicable to both small brands and large-brand stores, and both discounters and upscale supermarkets.
Bread and Pastry
Few things are more tempting than the appearance and aroma of freshly baked bread and pastries. It is important to illuminate these goods perfect. They are often purchased on impulse, stimulate appetite and have a strong positive effect on the turnover of a supermarket.
The correct lighting of meat products is a complex combination of many factors. Flesh should look fresh and attractive, while the legislation provides that this should be done in a way that does not mislead customers. The freshness and quality of meat have a significant influence on choosing a supermarket.
For certain types of products such as fresh fish, dairy and frozen food, fresh, cool white light is crucial.
In this way, customers can be sure that the products displayed are of the highest quality.
Wine and Delicatessen
Some product types require special attention because they are seen as products with a higher value and are offered with a correspondingly higher price. Wines and delicacies are convenience products and rather rely on appetite than being an objective necessity. Therefore it is important to display such items in a visually stimulating environment using a more differentiated interior design and ambient lighting.
Dyr Food Products
A large part of the goods in a supermarket comprises dry food products, articles packed in boxes, bottles, bags, etc., located in shelves in long corridors. The classic ratio of vertical and horizontal lighting is 2: 1. In this way, light is effectively used to display packages bright and clear.